海外SEM实战分析 网站关键词选择
发布人:一全科技 来源:光年论坛 发布于:2010-12-17 22:45:48 浏览:1007

本套关键词将被应用在真实的海外B2B网站中。欢迎大家一起和huxingyu来做一次真实的分析笔记。本次要做的一套关键是围绕 “宠物衣服批发”或“狗衣服工厂”开始进行。

因为本次项目是针对海外地区提供厂家OEM和定做的。所以会将整体的SEM包含进来。也会根据自身的产品和厂家优势来定义关键词。在这方面,之前我还没有过完整的分析过。所以在分析过程中难免有错误和不妥的地方。请大家及时的纠正我。

关键词将主要分析三个层面

第一:全站核心关键词

第二:二级核心关键词

第三:长尾关键词

这个项目主要是通过广州专业宠物服装生产厂家向海外(美国,日本,澳大利亚,英国等)提供大批量生产制作与OEM服务。

所以目前在还没有进一步使用专业软件的基础下。考虑重点围绕厂家、制造商、批发下手。分析海外客户对于搜索此类服务的关键词。我准备首先使用GOOGLE AD KEYWORD TOOL 来进行几个我预设的关键词的搜索数据对比。首先考虑到底是宠物服装、宠物衣服还是狗衣服,狗服装的商品名称定义其次考虑主打厂家、工厂、制造商、加工厂一类的服务性质关键词。

最后考虑,关于CHINA来定义地域性的相关问题。

主关键词思考

由于项目性质更加像alibaba对外提供的形象。就是厂家、供应商等。所以先以分析alibaba的SEM KEYWORD 定位开始。

alibaba title is

Manufacturers, Suppliers, Exporters, Importers, Products, Trade Leads, Supplier, Manufacturer, Exporter, Importer

制造商供应商出口商,进口商,产品,供求信息,供应商制造商出口商,进口商

在SEM定位上敦煌采用的是Wholesale 级别不一样。

阿里巴巴如果属于上游,敦煌就是中游(二级)

分列表看下 这几大类组合KEYWORD的难度如何。.

Dog Clothing Manufacturers About 344,000 results
Dog Clothing Manufacturer About 272,000 results
Dog Clothing Suppliers About 308,000 results
Dog Clothing Supplier About 443,000 results
Dog Clothing Exporters About 341,000 results
Dog Clothing Exporter About 282,000 results
Dog Clothing Wholesalers About 179,000 results
Dog Clothing Wholesale About 356,000 results

Dog Clothes Manufacturers About 381,000 results
Dog Clothes Manufacturer About 384,000 results
Dog Clothes Suppliers About 345,000 results
Dog Clothes Supplier About 442,000 results
Dog Clothes Exporters About 342,000 results
Dog Clothes Exporter About 282,000 results
Dog Clothes Wholesalers About 159,000 results
Dog Clothes Wholesale About 485,000 results

总的来说,难度都不大。大部分都是B2B网站在首页,也都是一些二级目录页。让我们尝试着搜索更多,看看这些扩展词的相关词吧。简单筛选后的结果

dog collars manufacturers
dog apparel manufacturers
exporters dog clothes
pet dog clothes
dog clothes business
dog collars manufacturer
designer dog clothes wholesale
dog clothes dropship
dog costumes wholesale
dog carriers wholesale
dog collars wholesale
dog sweaters wholesale
dog coats wholesale
dog beds wholesale

主要是通过在GOOGLE搜索特定词后底部出现的相关词推荐,再看看通过ADWORDS统计出所有包含DOG CLOTHES的TOP100的KEYWORD.

关键字 关键字  竞争程度 全球每月搜索量
dog dog clothes 狗狗衣服  0.73 201000
dog clothes 狗衣服  0.74 135000
affordable dog clothes 负担得起的狗衣服  0.89 9900
inexpensive dog clothes 便宜的狗衣服  0.9 9900
cheapest dog clothes 最便宜的狗衣服  0.9 9900
cheap dog clothes 便宜的狗衣服  0.9 8100
dog clothes patterns 狗衣服图案  0.33 8100
small dog clothes 小型狗衣服  0.86 8100
dog clothes small 狗衣服小  0.86 8100
fashionable dog clothes 时髦的狗衣服  0.76 8100
dog clothes cheap 狗衣服便宜  0.91 8100
dog clothes for cheap 便宜的狗衣服  0.91 8100
dog clothes accessories 狗衣服配件  0.85 8100
for dog clothes 为狗衣服  0.67 6600
dog clothes designer 狗服装设计师  0.75 6600
big dog clothes 大狗衣服  0.67 6600
dog clothes and accessory 狗衣服及配件  0.86 6600
dog clothes and accessories 狗衣服及配件  0.86 6600
patterns for dog clothes 布局的狗衣服  0.36 6600
patterns dog clothes 图案狗衣服  0.36 6600
dog clothes designers 狗衣服的设计师  0.78 5400
designer dog clothes 设计师狗衣服  0.78 5400
dog clothes wholesalers 狗衣服批发商  0.8 4400
wholesale dog clothes 批发狗衣服  0.8 4400

以下为引用的内容:
dog clothes wholesale 狗衣服批发  0.8 4400
pet dog clothes 宠物狗衣服  0.78 4400
large dog clothes 大狗衣服  0.85 4400
bull dog clothes 公牛狗衣服  0.71 3600
dog clothes uk 英国狗衣服  0.82 3600
uk dog clothes 英国狗衣服  0.82 3600
dog clothes large 大狗衣服  0.85 2900
dog clothes patterns free 狗衣服免费模式  0.24 2900
dog clothes in uk 英国狗衣服  0.83 2400
free dog clothes patterns 免费狗衣服图案  0.24 2400
dog clothes free patterns 狗衣服免费模式  0.24 2400
free patterns for dog clothes 免费模式的狗衣服  0.25 2400
cute dog clothes 可爱的狗衣服  0.84 2400
green dog clothes 绿色的狗衣服  0.6 1900
free patterns dog clothes 免费模式的狗衣服  0.25 1900
customized dog clothes 定制的狗衣服  0.72 1900
dog clothes apparel 狗衣服服装  0.81 1900
pink dog clothes 粉红色的狗衣服  0.76 1600
make dog clothes 做狗衣服  0.25 1600
couture dog clothes 时装狗衣服  0.7 1600
dog clothes for bulldogs 狗衣服的牛头犬  0.83 1600
christmas dog clothes 圣诞狗衣服  0.84 1600
sewing dog clothes patterns 狗衣服缝制模式  0.26 1600
dog clothes pink 粉红色衣服的狗  0.77 1600
dog clothes sale 狗衣服出售  0.77 1600
sale dog clothes 出售狗衣服  0.77 1600
dog clothes dogs 狗衣服狗  0.84 1600
dog clothes discount 狗衣服打折  0.87 1300
making dog clothes 让狗衣服  0.22 1300
dog clothes christmas 狗衣服圣诞  0.85 1300
dog clothes for christmas 圣诞狗衣服  0.85 1300
dog clothes pattern 狗衣服格局  0.23 1300
pattern dog clothes 模式狗衣服  0.23 1300
pattern for dog clothes 模式的狗衣服  0.23 1300
sewing patterns dog clothes 狗衣服缝制模式  0.27 1300
dog clothes for sale 出售狗衣服  0.77 1300
dog clothes on sale 出售狗衣服  0.77 1300
how to make a dog clothes 如何做狗衣服  0.21 1300
xs dog clothes X的狗衣服  0.87 1300
dog clothes xs 狗衣服为xs  0.87 1300
custom dog clothes 自定义的狗衣服  0.67 1300
dog clothes for dogs 对狗的狗衣服  0.85 1300
how to make dog clothes 如何让狗衣服  0.21 1300
dog clothes sizes 狗衣服尺寸  0.75 1300
sewing patterns for dog clothes 对狗衣服的缝纫式样  0.28 1300
dog clothes size 狗衣服尺寸  0.77 1000
puppy dog clothes 小狗衣服  0.66 1000
boy dog clothes 男孩狗衣服  0.85 1000
fashion dog clothes 时尚狗衣服  0.73 1000
toy dog clothes 玩具狗衣服  0.82 1000
dog clothes sewing patterns 狗衣服的缝纫式样  0.28 1000
tea cup dog clothes 茶杯狗衣服  0.85 1000
tiny dog clothes 微小的狗衣服  0.8 1000
dog clothes for chihuahuas 为吉娃娃狗衣服  0.77 1000
chiwawa dog clothes 奇瓦沃狗衣服  0.76 1000
teacup dog clothes 茶杯狗衣服  0.85 1000
dog clothes fashion 狗衣服时尚  0.73 1000
discount dog clothes 折扣狗衣服  0.87 1000
chihuahua dog clothes 奇瓦瓦狗衣服  0.76 1000
dog clothes chihuahua 奇瓦瓦狗衣服  0.76 1000
dog clothes costumes 狗服装服饰  0.81 880
little dog clothes 小狗衣服  0.73 880
zack zoey dog clothes 扎克与Zoey狗衣服  0.82 880
luxury dog clothes 豪华的狗衣服  0.5 880
zack & zoey dog clothes 扎克和与Zoey狗衣服  0.83 880
zach and zoey dog clothes Zach和与Zoey狗衣服  0.83 880
zack and zoey dog clothes Zack和与Zoey狗衣服  0.83 880
dog clothes and costumes 狗衣服和服饰  0.81 880
xxs dog clothes xxs狗衣服  0.85 880
dog clothes xxs 狗衣服xxs  0.85 880
dog clothes online 狗衣服在线  0.62 880
online dog clothes 网上狗衣服  0.62 880
zac and zoey dog clothes Zac和与Zoey狗衣服  0.84 880
i dog clothes 我的狗衣服  0.64 880
red dog clothes 红色的狗衣服  0.7 880
winter dog clothes 冬天狗衣服 0.8 880

我称以上关键词为终端层长尾。也就是针对最终销售的一些需求。这和大规模批发和厂家制作关系不大,但是通过了解市场需求然后重新定位我需要的关键词,这是有巨大帮助的。也算是了解市场的一个初级步骤。上面的一堆小词还可以进一步的筛选,剔除完全不搭调的关键词。

上面的扩展词可以通过以下我举例的方法来做一次交叉扩展。

使用Dog Clothes Manufacturer 与 winter dog clothes 交叉组合一个复合长尾。

标题我先简单的写一个,最终的可能还要改。另外,所有的扩展复合长尾的标题不会使用模板,都会定制。数量并不多,应该在100-300之间吧。

ALIBABA 的写法

Winter Dog Clothes-Winter Dog Clothes Manufacturers, Suppliers and Exporters on alibaba.com

敦煌的写法

Wholesale Winter Dog Clothes - Buy China Wholesale Winter Dog Clothes from Chinese Wholesalers | DHgate.com

huxingyu的写法

Winter Dog Clothes - China Winter Dog Clothes Manufacturer, Suppliers and Exporters from Chinese | ***.com

作者:huxingyu

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